SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
http://searchengineland.com/guide/what-is-seo
Links to the entire guide are shown below (start at the beginning, and each page will take you to the next):
- Chapter 1: Types Of Search Engine Success Factors
- Chapter 2: Content & Search Engine Success Factors
- Chapter 3: Site Architecture & Search Engine Success Factors
- Chapter 4: HTML Code & Search Engine Success Factors
- Chapter 5: Trust, Authority, Identity & Search Rankings
- Chapter 6: Link Building & Ranking In Search Engines
- Chapter 7: Personalization & Search Engine Rankings
- Chapter 8: Social Media & Ranking In Search Results
- Chapter 9: Violations & Search Engine Spam Penalties
